Beyond the Product: How to Build a Powerful Marketing Engine for Your Tech Business

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Techeconomy Podcast

Techeconomy

16 episodes

1 week ago

Every week we will bring new stories from startups and influencers who are shaping and changing the world we live in. We'll also bring you reports on topics you should know. Follow us @techeconomyng for more.

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Beyond the Product: How to Build a Powerful Marketing Engine for Your Tech Business

Techeconomy Podcast

2 hours 2 minutes 12 seconds

2 months ago

Beyond the Product: How to Build a Powerful Marketing Engine for Your Tech Business

In today’s competitive tech space, building a successful business goes beyond having a great product—it’s about creating a strong marketing engine that drives growth, visibility, and customer trust.Join our expert panel as they share strategies, insights, and real-world experiences on scaling tech businesses through powerful marketing frameworks:🎤SpeakersMoses Mogbolu – Director, Sales and Marketing, Oracle Inc.Chidera Ebuta– Head of Marketing, Vendor CreditOgechi Okwechime– Divisional Head, Growth Marketing, Interswitch GroupVictor Seth Seaba– Founder, Project Core Solutions📌 Learn how to:* Build scalable go-to-market strategies* Leverage storytelling to strengthen your brand* Align marketing and sales for impact* Use data-driven insights to fuel growthDon’t just build products—build a business that lasts.#TechBusiness #MarketingStrategy #GrowthMarketing #Entrepreneurship #Interswitch #Oracle #VendorCredit #ProjectCore