Join Alvin Matewa as he sits down with Imke Dannhauser, a seasoned marketer and brand builder, to explore her journey from Google to founding WS&O, a brand positioning agency for startups. Discover the challenges and triumphs of building a brand, the importance of a strong value proposition, and the future of startups in Africa. Imke shares her insights on the evolving role of AI in business and the critical questions every startup should ask to succeed. Tune in for an engaging conversation filled with valuable lessons for entrepreneurs and marketers alike.