Developing a strong first-party data strategy and understanding how to tap into second- and third-party data sources is top of mind for every marketer trying to navigate the evolving privacy landscape. Yet in a recent survey Credera conducted with over 200 global chief marketing officers, more than half (51%) said “we haven’t started yet” or “there’s a lot of work to be done” to re-focus efforts on first-party data collection.

For many of these marketers, this is exactly where data clean rooms should come into play.

Data clean rooms are environments where two parties can securely share and analyze data in a regulatory compliant space that doesn’t violate consumers’ privacy.

On our most recent episode of Technically Minded, we discuss the ins and outs of data clean rooms, share how they can create significant long-term business value, and give practical next steps to organizations and industries looking to maximize the potential of this important technology.