Given the current economic challenges organizations are facing globally, many are looking for ways to cut costs, increase productivity, and find strategies to get more out of the technology and resources they have.

In this episode of Technically Minded, we discuss conversion optimization and the role of analytics in enhancing business performance in an effort to help organizations optimize their current technology investments, media spending, and overall budgets.

We explore the importance of data-driven decision-making, the common pitfalls organizations face in analyzing conversion rates, and share practical advice for marketing leaders on fostering a culture of continuous testing and insights-driven decision-making.