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Data Dollars: Exploitation of your data is more lucrative than selling products
TechSequences
38 minutes 50 seconds
6 months ago
Data Dollars: Exploitation of your data is more lucrative than selling products
Each time you swipe a loyalty card, you’re not just saving on groceries—you’re feeding a powerful data machine known as retail media. What began as a scheme to offer loyalty discounts has morphed into a multibillion-dollar industry where retailers like
