On March 8th, 2022, TechTO hosted another segment of International Women's Day with DevTO.  Director of Software Engineering, at Loblaws Digital, Lubna Khader, is overseeing the technical development on Loblaw's Retail Media Platform, working towards building a best-in-class advertising solution. She has spent her entire career in Adtech, after getting her master's degree in applied computing at UofT, she started as a data scientist working on a Demand-side platform for a startup. When that startup was acquired by The Weather Network, Lubna led Machine Learning and Big Data efforts to increase the platform’s optimization and intelligent targeting.