In this special end-of-year episode of TellyCast, Justin Crosby looks back at 2025 and unpacks the structural shifts that have quietly but fundamentally reshaped the digital-first production economy. Drawing on reporting from The Drop, conversations on the podcast, and insights from TellyCast events throughout the year, the episode breaks down six defining trends: the rise of creator collectives as studio systems, the explosion of micro drama and vertical video, the maturation of vodcasting a...
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In this special end-of-year episode of TellyCast, Justin Crosby looks back at 2025 and unpacks the structural shifts that have quietly but fundamentally reshaped the digital-first production economy. Drawing on reporting from The Drop, conversations on the podcast, and insights from TellyCast events throughout the year, the episode breaks down six defining trends: the rise of creator collectives as studio systems, the explosion of micro drama and vertical video, the maturation of vodcasting a...
How Spud Gun Studios Took Mashed Independent and Built a Digital-First Powerhouse
TellyCast: The content industry podcast
44 minutes
3 months ago
How Spud Gun Studios Took Mashed Independent and Built a Digital-First Powerhouse
This week on TellyCast, Justin Crosby is joined by Tom Jenkins, Creative Director of Spud Gun Studios, the digital-first indie behind the hugely popular animation channel Mashed. Fresh from taking full ownership of the brand from Channel 4, Tom reveals how the studio is building on Mashed’s global fanbase of nearly seven million followers, striking new brand partnerships with the likes of Xbox and Baldur’s Gate, and winning four awards at the inaugural TellyCast Digital Video Awards. He share...
TellyCast: The content industry podcast
In this special end-of-year episode of TellyCast, Justin Crosby looks back at 2025 and unpacks the structural shifts that have quietly but fundamentally reshaped the digital-first production economy. Drawing on reporting from The Drop, conversations on the podcast, and insights from TellyCast events throughout the year, the episode breaks down six defining trends: the rise of creator collectives as studio systems, the explosion of micro drama and vertical video, the maturation of vodcasting a...
