Where resilience meets the real stories of successful entrepreneurs and startup founders.
Hosted by Sonia Couto, a 2x tech founder, startup mentor, and breast cancer survivor.
Tenacity with Sonia C. dives into the mindset, leadership, and grit needed to build, scale, and exit thriving businesses.
In each episode, you’ll hear from accomplished founders who’ve built multi-million dollar companies and come back stronger from failures, pivots, and setbacks. These are raw, honest conversations filled with behind-the-scenes lessons from startup exits, failure and comebacks, real talk on funding, scaling, and founder mental health, expert insights on building legacy, leading teams, and staying resilient, and tactical strategies for growing a business and evolving as a leader.
If you’re a builder, not just a dreamer, this podcast is your go-to for growth, inspiration, and real-world advice.
Tune in. Level up. Stay tenacious.
All content for Tenacity with Sonia C. is the property of Sonia Couto and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Where resilience meets the real stories of successful entrepreneurs and startup founders.
Hosted by Sonia Couto, a 2x tech founder, startup mentor, and breast cancer survivor.
Tenacity with Sonia C. dives into the mindset, leadership, and grit needed to build, scale, and exit thriving businesses.
In each episode, you’ll hear from accomplished founders who’ve built multi-million dollar companies and come back stronger from failures, pivots, and setbacks. These are raw, honest conversations filled with behind-the-scenes lessons from startup exits, failure and comebacks, real talk on funding, scaling, and founder mental health, expert insights on building legacy, leading teams, and staying resilient, and tactical strategies for growing a business and evolving as a leader.
If you’re a builder, not just a dreamer, this podcast is your go-to for growth, inspiration, and real-world advice.
Tune in. Level up. Stay tenacious.
How a Single Mom Built a Profitable Fintech in Cannabis with Aubrey Amatelli
Tenacity with Sonia C.
31 minutes
1 month ago
How a Single Mom Built a Profitable Fintech in Cannabis with Aubrey Amatelli
What does it take to leave a decade-long career at JP Morgan and build a profitable fintech startup in one of the most stigmatized industries in America, Cannabis?
In this episode of Tenacity with Sonia C., host Sonia Couto sits down with Aubrey Amatelli, founder and CEO of PayRio, the first payment provider focused exclusively on cannabis and alternative medicines.
Aubrey shares her journey from the stability of corporate banking to the chaos of startup life, all while raising three kids as a single mom. She opens up about:
Leaving JP Morgan to launch a cannabis fintech from scratch
Turning stigma into strategy in an underbanked industry
Hitting profitability in under 12 months, self-funded
Balancing motherhood, burnout, and leadership in a male-dominated space
How one platform crash reshaped her entire approach to resilience
This conversation is a masterclass in tenacity, purpose-driven leadership, and building credibility when the system isn’t built for you.
🎧 Listen if you’re a founder breaking barriers, rebuilding after setbacks, or redefining success in a stigmatized industry.
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Tenacity with Sonia C.
Where resilience meets the real stories of successful entrepreneurs and startup founders.
Hosted by Sonia Couto, a 2x tech founder, startup mentor, and breast cancer survivor.
Tenacity with Sonia C. dives into the mindset, leadership, and grit needed to build, scale, and exit thriving businesses.
In each episode, you’ll hear from accomplished founders who’ve built multi-million dollar companies and come back stronger from failures, pivots, and setbacks. These are raw, honest conversations filled with behind-the-scenes lessons from startup exits, failure and comebacks, real talk on funding, scaling, and founder mental health, expert insights on building legacy, leading teams, and staying resilient, and tactical strategies for growing a business and evolving as a leader.
If you’re a builder, not just a dreamer, this podcast is your go-to for growth, inspiration, and real-world advice.
Tune in. Level up. Stay tenacious.
