Where resilience meets the real stories of successful entrepreneurs and startup founders.
Hosted by Sonia Couto, a 2x tech founder, startup mentor, and breast cancer survivor.
Tenacity with Sonia C. dives into the mindset, leadership, and grit needed to build, scale, and exit thriving businesses.
In each episode, you’ll hear from accomplished founders who’ve built multi-million dollar companies and come back stronger from failures, pivots, and setbacks. These are raw, honest conversations filled with behind-the-scenes lessons from startup exits, failure and comebacks, real talk on funding, scaling, and founder mental health, expert insights on building legacy, leading teams, and staying resilient, and tactical strategies for growing a business and evolving as a leader.
If you’re a builder, not just a dreamer, this podcast is your go-to for growth, inspiration, and real-world advice.
Tune in. Level up. Stay tenacious.
All content for Tenacity with Sonia C. is the property of Sonia Couto and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Where resilience meets the real stories of successful entrepreneurs and startup founders.
Hosted by Sonia Couto, a 2x tech founder, startup mentor, and breast cancer survivor.
Tenacity with Sonia C. dives into the mindset, leadership, and grit needed to build, scale, and exit thriving businesses.
In each episode, you’ll hear from accomplished founders who’ve built multi-million dollar companies and come back stronger from failures, pivots, and setbacks. These are raw, honest conversations filled with behind-the-scenes lessons from startup exits, failure and comebacks, real talk on funding, scaling, and founder mental health, expert insights on building legacy, leading teams, and staying resilient, and tactical strategies for growing a business and evolving as a leader.
If you’re a builder, not just a dreamer, this podcast is your go-to for growth, inspiration, and real-world advice.
Tune in. Level up. Stay tenacious.
The Founder Who Left Comfort to Chase Purpose with Marco Benitez
Tenacity with Sonia C.
27 minutes
1 month ago
The Founder Who Left Comfort to Chase Purpose with Marco Benitez
What makes a founder walk away from stability, an excellent salary, and a clear corporate path, just to start over from scratch?
In this episode of Tenacity with Sonia C., Marco Benitez, CEO of ROOK, shares the pivotal moment that changed the trajectory of his life. From a national Taekwondo champion in Mexico to a biomedical engineer and then climbing the ladder in big pharma, Marco had everything society tells us to want. Yet he felt deeply unfulfilled.
When his wife asked, “Why are you so sad?”, it forced him to face a truth he’d been avoiding: he was meant to build, not maintain.
Sonia and Marco unpack:
⚡ The internal battle between comfort and purpose
⚡ How he navigated a high-risk pivot from fitness wearables to healthcare & insurance
⚡ The real emotional cost behind raising capital (400 investor calls!)
⚡ Why being “in love with the problem, not the product” saved his company
⚡ What founders misunderstand about resilience and long-term vision
⚡ The future of health data, wearables, and consumer control
⚡ How to make the leap when fear has you frozen
This episode is a powerful reminder that tenacity isn’t loud; it’s the quiet decision to keep walking, even when the world tells you to stay where it’s safe.
Follow us on:
Website: https://www.soniacouto.com/Podcast
IG Channel: https://www.instagram.com/tenacitywithsoniac/
IG Host: https://www.instagram.com/soniactech
Tiktok: https://www.tiktok.com/@soniactech
You Tube: https://www.youtube.com/@TenacitywithSoniaC
Linkedin: https://www.linkedin.com/in/soniacouto/
Facebook: https://www.facebook.com/profile.php?id=61555526145296
Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations
Advertising Inquiries: https://redcircle.com/brands
Tenacity with Sonia C.
Where resilience meets the real stories of successful entrepreneurs and startup founders.
Hosted by Sonia Couto, a 2x tech founder, startup mentor, and breast cancer survivor.
Tenacity with Sonia C. dives into the mindset, leadership, and grit needed to build, scale, and exit thriving businesses.
In each episode, you’ll hear from accomplished founders who’ve built multi-million dollar companies and come back stronger from failures, pivots, and setbacks. These are raw, honest conversations filled with behind-the-scenes lessons from startup exits, failure and comebacks, real talk on funding, scaling, and founder mental health, expert insights on building legacy, leading teams, and staying resilient, and tactical strategies for growing a business and evolving as a leader.
If you’re a builder, not just a dreamer, this podcast is your go-to for growth, inspiration, and real-world advice.
Tune in. Level up. Stay tenacious.
