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Tentacles - the podcast from Crown & Reach
Tom Kerwin
23 episodes
1 week ago

Hi, we’re Tom and Corissa from Crown & Reach, and this is Tentacles.


With over 100 episodes behind us, this might just be the best bad podcast out there. Unfiltered, unedited, and deeply curious.


We talk strategy, sense-making, and the blurry edges between work and the rest of life — because sometimes, the only way through the fog is to feel your way forward, limbs outstretched.


While we're migrating podcasts across, you can find all the goodness from our first 100 or so episodes here: https://shows.acast.com/triggerstrategy


Hosted on Acast. See acast.com/privacy for more information.

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Entrepreneurship
Technology,
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All content for Tentacles - the podcast from Crown & Reach is the property of Tom Kerwin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hi, we’re Tom and Corissa from Crown & Reach, and this is Tentacles.


With over 100 episodes behind us, this might just be the best bad podcast out there. Unfiltered, unedited, and deeply curious.


We talk strategy, sense-making, and the blurry edges between work and the rest of life — because sometimes, the only way through the fog is to feel your way forward, limbs outstretched.


While we're migrating podcasts across, you can find all the goodness from our first 100 or so episodes here: https://shows.acast.com/triggerstrategy


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Entrepreneurship
Technology,
Business,
Management
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120: The dress that broke the internet (and why your team can't agree)
Tentacles - the podcast from Crown & Reach
25 minutes 44 seconds
2 months ago
120: The dress that broke the internet (and why your team can't agree)

Remember that dress? The one that had the entire internet at each other's throats about whether it was white and gold or black and blue?


Turns out it reveals something profound about how our brains work—and why getting your team aligned on a vision might be the wrong goal entirely.


We dive into the viral dress phenomenon and explore what it teaches us about prediction, perception, and the challenge of alignment in organisations. From Andy Clark's "Experience Machine" to the bunny-duck illusion, we explore why our brains are prediction engines rather than cameras, and how this changes everything about strategy.


Some stuff we talk about:


  • Why your brain sends four times more signals outward than it receives inward (and what this means for finding your keys)
  • The real difference between the dress debate and the bunny-duck illusion
  • How the dress reveals the fundamental problem with forcing everyone to see the same vision
  • JP Castlin's three requirements for effective aspirations: precise, ambiguous, and fractal
  • Why zooming out beats analysing pixels when you're stuck in disagreement
  • The via negativa approach: sometimes it's easier to agree on where you DON'T want to go
  • Storyboarding to envision behaviours not features


This one's for anyone who's ever wondered why smart people can look at the same thing and see completely different realities. And anyone who's tired of vision statements that sound like expensive wishes.


Drop us a line: tentacles@crownandreach.com


References


  • "The Experience Machine" by Andy Clark https://www.penguin.co.uk/books/313594/the-experience-machine-by-clark-andy/9780141990583
  • JP Castlin's Strategy in Praxis https://strategyinpraxis.substack.com/
  • The dress (white/gold vs black/blue) https://www.wired.com/2015/02/science-one-agrees-color-dress/
  • Bunny-ducking: https://reach.crownandreach.com/posts/bunny-ducking
  • Multiverse Mapping https://multiversemapping.com
  • Pitch Provocations


Find out more about us and our work at crownandreach.com


Hosted on Acast. See acast.com/privacy for more information.

Tentacles - the podcast from Crown & Reach

Hi, we’re Tom and Corissa from Crown & Reach, and this is Tentacles.


With over 100 episodes behind us, this might just be the best bad podcast out there. Unfiltered, unedited, and deeply curious.


We talk strategy, sense-making, and the blurry edges between work and the rest of life — because sometimes, the only way through the fog is to feel your way forward, limbs outstretched.


While we're migrating podcasts across, you can find all the goodness from our first 100 or so episodes here: https://shows.acast.com/triggerstrategy


Hosted on Acast. See acast.com/privacy for more information.