A former CEO, board chair, and one-time pro athlete walks us through the messy, human side of leading during disruption—and why the best decisions are both fast and empathetic. Jorge Titinger joins Rachel to unpack how careers that zigzag can sharpen judgment, how inclusion outperforms diversity alone, and why he calls AI “augmented intelligence” because its highest purpose is to remove friction while preserving human connection. We start with the hard truth leaders face in tech-driven chang...
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A former CEO, board chair, and one-time pro athlete walks us through the messy, human side of leading during disruption—and why the best decisions are both fast and empathetic. Jorge Titinger joins Rachel to unpack how careers that zigzag can sharpen judgment, how inclusion outperforms diversity alone, and why he calls AI “augmented intelligence” because its highest purpose is to remove friction while preserving human connection. We start with the hard truth leaders face in tech-driven chang...
Is SEO Dead? Rethinking Search & Marketing Teams in the Age of AI
That Martech Girl
17 minutes
3 months ago
Is SEO Dead? Rethinking Search & Marketing Teams in the Age of AI
In Season 2, Episode 4 of That Martech Girl, host Rachel Gray dives into two of the biggest questions shaping marketing in today’s AI-driven world. First, is SEO really dead—and what does the rise of AEO/GEO (AI Engine Optimization/Generative Engine Optimization) mean for how marketers approach visibility and conversions in an era where consumers are asking ChatGPT and Gemini instead of Google? Then, Rachel explores the future of team structure in the age of AI agents. As bots move beyond cha...
That Martech Girl
A former CEO, board chair, and one-time pro athlete walks us through the messy, human side of leading during disruption—and why the best decisions are both fast and empathetic. Jorge Titinger joins Rachel to unpack how careers that zigzag can sharpen judgment, how inclusion outperforms diversity alone, and why he calls AI “augmented intelligence” because its highest purpose is to remove friction while preserving human connection. We start with the hard truth leaders face in tech-driven chang...
