If you are a small business and are dreading Black Friday because of the competition and pressure for discounts this Bitesized episode of That One Thing is the episode for you! In this episode I share: Some stats that will explain how you can make changes to your marketing strategy and plan ahead. How to reframe the idea of offering a discount. Some ideas that you can use instead that will still get those customers in. If your a service based biz, fear not! there's still lots of good...