You've heard it a million times: "Drink Responsibly." But what if I told you that's just a well-polished PR stunt from the same industry that's actively lobbying against your health? In this episode, we pull back the curtain on Big Booze's billion-dollar playbook, and how the alcohol industry uses the warm-and-fuzzy "responsible drinking" slogan to distract from the shady stuff they're doing behind the scenes. From funding biased research, to blocking cancer warning labels, to undermining new health guidelines, they've mastered the art of saying one thing while doing the exact opposite. We'll talk: Why "Drink Responsibly" is the equivalent of handing out kale at a Marlboro convention. How beer, wine, and spirits lobbyists are protecting profits at the expense of public health. Why the industry is terrified of new U.S. dietary guidelines and how non-alcoholic options are shaking up the status quo. The subtle ways you've been marketed to for decades without even knowing it. Actionable Takeaways: Start questioning the messages you've been sold. If "responsible drinking" worked, would we need rehab centers on every corner? Replace their slogan with a new one: "Live Intentionally." Your health, your family, and your mind will thank you. 💥 Ready to take the next step? Join our Sober October Accelerator - a 30-day challenge for high-performing men who are ready to cut the booze, get clear, and level up in business, health, and family. It kicks off October 1st, and spots are limited. 👉 Sign up now at ThatSoberGuy.com Join our Sober October Accelerator! Go to ThatSoberGuy.com to grab your spot!  Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching Invite Shane to Speak - https://www.thatsoberguy.com/speaking For More Resources go to http://www.ThatSoberGuy.com Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/ Follow us on Instagram @ThatSoberGuyPodcast Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast  Follow us on X @ThatSoberGuyPod Music - Going Late courtesy of Humans & Haven Sounds Inc. National Suicide Prevention Lifeline - 1-800-273-TALK (8255)