We've all said it — "I'll just have one." Then one turns into three, and suddenly you're at Taco Bell at 1 AM ordering 6 bean burritos with no onion and something that may or may not still be legal. In this episode, we break down the myth of moderation and why "just one drink" is never just one for so many of us. We'll explore the brain science behind cravings, how alcohol lowers your ability to stick to your own limits, and why the alcohol industry loves selling you the dream of "responsible drinking" — while quietly making sure you never stop. We'll cover: 🧠 The dopamine loop that makes moderation so difficult. 🕵️‍♂️ How "Drink Responsibly" is more marketing strategy than health advice. 💡 Why moderation keeps you in the cycle longer (and keeps Big Booze in business). 🤣 A few laughs along the way, because hey — sometimes you've got to laugh at the insanity of it all. Actionable Takeaways: Know your triggers: If "just one" always turns into more, that's not a lack of willpower — it's how alcohol works in the brain. Redefine freedom: Freedom isn't the ability to drink without consequence; it's the ability to live without needing it at all. 👉 Join our free Sober Guy Men's Community — connect with like-minded men who are ditching booze and leveling up in life. 👉 Spots are now open for our Sober October Accelerator — 30 days to quit drinking, get your health back, and crush it in business and life. Starts October 1st.   Join our Sober October Accelerator! Go to ThatSoberGuy.com to grab your spot!   Join "The Victory Circle", our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout   AMPLIFY Sober Voices Event - https://amplify.soberliferocks.com/     Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days   Work with Shane 1 on 1 Coaching - https://www.thatsoberguy.com/coaching   Invite Shane to Speak - https://www.thatsoberguy.com/speaking   For More Resources go to http://www.ThatSoberGuy.com   Follow us on LinkedIn - https://www.linkedin.com/in/shane-ramer-7534bb257/   Follow us on Instagram @ThatSoberGuyPodcast   Follow us on YouTube - https://www.youtube.com/thatsoberguypodcast   Follow us on X @ThatSoberGuyPod   Music - Going Late courtesy of Humans & Haven Sounds Inc.   National Suicide Prevention Lifeline - 1-800-273-TALK (8255)