The State of Cold Email, Cold Calling & SMS Marketing

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The 0 To 5 Million Podcast

Ollie Whitfield

147 episodes

1 week ago

Trying to grow your business from the ground up? Shawn Finder and Ollie Whitfield interview Founders, CEOs and revenue leaders from businesses between 0 and 5 Million in ARR (Annual Recurring Revenue) to find out how they did it. Subscribe and listen if you want to learn how the best in the business did it, so you can too.

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The State of Cold Email, Cold Calling & SMS Marketing

The 0 To 5 Million Podcast

25 minutes 20 seconds

2 years ago

The State of Cold Email, Cold Calling & SMS Marketing

In this episode of The 0 to 5 Million Podcast, Shawn and Ollie are joined by VanillaSoft's own Dan Sims to discuss the state of phone, SMS, and email.

Dan talks about how current regulatory disruptions, caused mainly by 10DLC, are shaking up SMS. He also discusses STIR/SHAKEN standards that help prevent phone spam and robocalls and their impact on the pick up rates.

Shawn shares his insights on the state of email and what it might look like in the near future. He discusses the increasing impact of AI, the broader adaptation of video in emails, and the importance of compliance.

If you want to hear them talk about these topics in even more depth, watch this VanillaSoft’s webinar: https://info.vanillasoft.com/multi-channel-complexities-webinar

Want to hear more conversations with Founders, CEOs and Revenue Leaders who are growing their business? Make sure you Subscribe to our channel and leave us a comment!

Connect with Shawn: www.linkedin.com/in/shawnfinder

Connect with Ollie: www.linkedin.com/in/olliewhitfield

Autoklose: www.autoklose.com