Building Your B2B Marketing Function | Alan Gleeson

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/d8/d2/04/d8d204cf-76dc-b71b-816b-6defec1c6404/mza_5411189168326750925.jpg/600x600bb.jpg

The 1% Insight

Jack Regan

17 episodes

2 weeks ago

Netflix is making a play for video podcasts with multi-year licensing deals. Should B2B tech marketers pay attention, or is YouTube still the clear winner? In this episode of The 1% Insight podcast, host Jack Regan breaks down why YouTube remains the dominant platform for B2B video content and what Netflix's entry means for your marketing strategy. What You'll Learn & Why YouTube is still the best for B2B Tech Video Podcasts: Distribution at Scale: YouTube is one of the largest search eng...

Marketing

Business

RSS

All content for The 1% Insight is the property of Jack Regan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://storage.buzzsprout.com/9s2iovzihsio71esz51sx8cfwwo4?.jpg

Building Your B2B Marketing Function | Alan Gleeson | #1

The 1% Insight

32 minutes

1 year ago

Building Your B2B Marketing Function | Alan Gleeson | #1

If you are a B2B Marketer or B2B Company, this episode is for you! Alan Gleeson, a B2B marketing consultant specialising in SaaS, discusses his journey in B2B marketing and the changes in the digital landscape. He highlights the challenges faced by B2B brands, such as resource constraints and the need for adequate budgets. Alan emphasises the importance of building relationships and personal branding in B2B marketing. He also discusses the potential of AI in B2B marketing, suggesting that ...