How do you market cutting-edge technology when your audience is still learning what they need? In this episode, Rosemary Wynne, Head of Marketing at EZO, reveals what it takes to build awareness and trust in Ireland's EV charging market. Rosemary walks us through her transition from digital strategy to leading the marketing for one of Ireland's leading EV infrastructure companies. She opens up about the real challenges of rebranding in a fast-moving industry and shares how EZO navigates the d...
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How do you market cutting-edge technology when your audience is still learning what they need? In this episode, Rosemary Wynne, Head of Marketing at EZO, reveals what it takes to build awareness and trust in Ireland's EV charging market. Rosemary walks us through her transition from digital strategy to leading the marketing for one of Ireland's leading EV infrastructure companies. She opens up about the real challenges of rebranding in a fast-moving industry and shares how EZO navigates the d...
Engaging B2B Tech Buying Committees with your Podcast | #19
The 1% Insight
4 minutes
1 month ago
Engaging B2B Tech Buying Committees with your Podcast | #19
How your B2B Tech Podcast can support your sales efforts during long sales cycles! 1. Engage Buyers A podcast can help keep prospects and buyers engaged with your brand throughout their journey. Easy to access content that they find valuable, keeping your company top of mind. 2. Appeal to buying committees Chances are there will be more than 1 person you need to get approval from when selling your B2B Tech Product/Service. Having different podcast episodes to appeal to and engage differ...
The 1% Insight
How do you market cutting-edge technology when your audience is still learning what they need? In this episode, Rosemary Wynne, Head of Marketing at EZO, reveals what it takes to build awareness and trust in Ireland's EV charging market. Rosemary walks us through her transition from digital strategy to leading the marketing for one of Ireland's leading EV infrastructure companies. She opens up about the real challenges of rebranding in a fast-moving industry and shares how EZO navigates the d...
