Netflix is making a play for video podcasts with multi-year licensing deals. Should B2B tech marketers pay attention, or is YouTube still the clear winner? In this episode of The 1% Insight podcast, host Jack Regan breaks down why YouTube remains the dominant platform for B2B video content and what Netflix's entry means for your marketing strategy. What You'll Learn & Why YouTube is still the best for B2B Tech Video Podcasts: Distribution at Scale: YouTube is one of the largest search eng...
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Netflix is making a play for video podcasts with multi-year licensing deals. Should B2B tech marketers pay attention, or is YouTube still the clear winner? In this episode of The 1% Insight podcast, host Jack Regan breaks down why YouTube remains the dominant platform for B2B video content and what Netflix's entry means for your marketing strategy. What You'll Learn & Why YouTube is still the best for B2B Tech Video Podcasts: Distribution at Scale: YouTube is one of the largest search eng...
Free Resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline
The 1% Insight
1 minute
6 months ago
Free Resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline
The B2B Buying Journey has changed. Has your content strategy? Modern B2B buyers don’t want to be sold to, they want to be empowered. They’re educating themselves on LinkedIn, listening to podcasts on their commute, and seeking trusted sources before ever talking to sales. What You’ll Learn: ✅ Why content-led growth is outperforming outdated marketing approaches ✅ How to build a full-funnel strategy mapped to the actual B2B buying journey ✅ Where your buyers actually are, and how to meet the...
The 1% Insight
Netflix is making a play for video podcasts with multi-year licensing deals. Should B2B tech marketers pay attention, or is YouTube still the clear winner? In this episode of The 1% Insight podcast, host Jack Regan breaks down why YouTube remains the dominant platform for B2B video content and what Netflix's entry means for your marketing strategy. What You'll Learn & Why YouTube is still the best for B2B Tech Video Podcasts: Distribution at Scale: YouTube is one of the largest search eng...
