The Importance of Strategy & Measurement to Scale your B2B Tech Brand with Gearoid Buckley

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The 1% Insight

Jack Regan

17 episodes

2 weeks ago

Netflix is making a play for video podcasts with multi-year licensing deals. Should B2B tech marketers pay attention, or is YouTube still the clear winner? In this episode of The 1% Insight podcast, host Jack Regan breaks down why YouTube remains the dominant platform for B2B video content and what Netflix's entry means for your marketing strategy. What You'll Learn & Why YouTube is still the best for B2B Tech Video Podcasts: Distribution at Scale: YouTube is one of the largest search eng...

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Marketing

Business

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The Importance of Strategy & Measurement to Scale your B2B Tech Brand with Gearoid Buckley | #14

The 1% Insight

41 minutes

4 weeks ago

The Importance of Strategy & Measurement to Scale your B2B Tech Brand with Gearoid Buckley | #14

In this episode of The 1% Insight, we delve into the world of B2B Tech Marketing with Gearoid Buckley, a seasoned marketing leader with a wealth of experience from his time at LinkedIn and other brands. Gearoid shares his journey from West Cork to becoming a pivotal figure in LinkedIn's international growth marketing, offering invaluable insights for B2B tech marketers looking to scale their brands. Key Insights: Strategic Clarity: Gearoid emphasises the critical importance of having a cle...