Copywriting is Sales in Print. And it's one of the most important skills as an early-stage founder, especially when you don't have the cash to hire quality contractors for it. It helps your ideal customers understand what you do and how specifically it is relevant for them. It helps you connect to them and their emotions so they trust you. It helps you tackle objections that they might have about buying from you. And it helps you to trigger actions, like buying from you. Learn foundations for all of the above explained practically as always.