In five minutes or less: where to find content and how to turn it into a content strategy.
Everyone has heard "content is king." Content, content, content.
But where do you find that content?
Where do you go for inspiration to turn ideas into marketing content? How do you find those ideas?
I have one simple answer to this:
Reddit.com
Reddit is organized into categories and groups called Subreddits. Those subreddits, or “subs,” are categories into which the website content is grouped.
Find subs about your topic, industry, or interests and see what people are talking about.
But there's a shortcut: A sub called r/AskReddit.
On AskReddit, users ask everyone anything. There are thousands of questions there and dozens added every day.
Go to Ask Reddit, and read the questions to see what people are talking about. Find some inspiration there, based on the topics that resonates with you.
When you find a question that resonates with you, put your spin on it. Adapt it for your audience and your industry.
Then, tested out on your audience.
Post a Facebook status to see if it gets any comments. Post an Instagram story to see if it gets any reactions.
When you find an idea that performs well: getting 100+ comments on a Facebook post for example, take that idea and use it in your content strategy.
Maybe this whole episode could have been called “get on Reddit.”