We’ve already talked about how the “publish and pray“ method doesn’t work. In five minutes or less, let’s talk about what does work. Find audiences that already exist, and use them to amplify your message, in order to grow your own audience. I am not telling you to use people and spam groups. Instead, I’m telling you to use existing audiences and things like Facebook groups to network with like-minded professionals, and get in front of the right people. This starts with relationships. Connect with the admin‘s of these Facebook groups, and strike up relationships with them. If you make friends – truly make friends – these people will help you promote your message and your business to their audience.