In 5 minutes or less—once you hit the Publish button, your job is half done. "It's not the best content that wins. It's the best-promoted content that wins." — Andy Crestodina, Founder of Orbit Media, Content Marketing World 2016. Now that you know who you're talking to, it's time to go out and find them—and tell them to listen. Find your audience hanging out in Facebook groups and other online hangouts and talk to them. Don't just shout at them about how awesome you are, but ask questions, answer questions, make jokes, be a resource—make a friend. And make sure they know that your content can help them!