KPIs…OKRs…WTF?! 🤯

Organisational goal setting sounds simple - until you try it. Most teams end up with vague goals, confusion and zero connection to what people do day to day.

So where does it go wrong? And how do you fix it?

This episode, we’re joined by Koen Veltman (Organisation Builders, ex-McKinsey), to learn what it really takes to set effective goals - especially in growing teams.

You’ll learn:

• The biggest goal-setting mistakes teams make (and what to do instead)

• The “goosebump test” for writing goals people care about

• Rethinking goal setting as a communication and alignment tool

• KPIs, OKRs, OGSM, moonshots, rocks...what's the difference? Which works best when?

• How HR teams can turn vague strategy into real, people-focused outcomes

• Actionable tip to make org goals work, no matter your size, stage or chaos level

Whether you're in HR, People & Culture, ops, or leadership, this episode will help you rethink how your company sets and tracks what matters.

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CHAPTERS

Goal setting mistakes

00:00 Why goal setting is hard (Choices)01:15 Today’s guest: Koen Veltman02:12 Defining ”goals” vs purpose, vision etc04:18 Strategic pillars to goals: bridge the gap06:45 Aligning org structure to goals

08:22 Choose your focus > doing it all

Decoding Goal Methodologies

10:30 Why multiple systems can work!

11:48 KPI vs OKR: What’s the difference?

13:28 Goals = communication tool

15:11 OKRs: “Goosebump” objectives

18:42 OKRS: Measurable outcomes

20:50 Creating good Key Results

24:30 OGSM - too vague

25:16 Rocks - keep it simple

27:53 Koen’s favourite goal system?

Intermezzo

29:04 Meaningful vs measurable goals?

Making it practical

30:33 Aligning HR KPIs + company strategy

36:27 Start off simple: Skip OKRs for now?

39:35 Final takeaways