Hey everyone, this is Chris Auman, Founder of Sanctuary. We are a Digital Marketing Group with a mission to help you grow your organization. Welcome back to The Academy, where you get the tools, tips, and advice you need to grow your business.

Today I want to talk about something that feels simple and obvious on the surface, but it changes everything when you take it seriously. Standard Operating Procedures. If you hear someone refer to an SOP, that's what they're referring to. We call them Blueprints at our company, and that's how I'll refer to them today in this episode. If you want more reliable and scalable marketing results, this is where you start.