Today we’re talking about something that tends to slip by unnoticed in December. Most organizations roll into January with good intentions and a long list of ideas, but very few stop during December to ask the honest questions that would actually make their marketing strategy better before the new year arrives.Your strategy for the upcoming year doesn’t need to be complicated. It doesn’t need to be completely new. It just needs to be clear. And now that December is officially here, the goal is simple. Understand what worked. Understand what didn’t. And carry forward the pieces that actually made a difference.Here are three tips worth considering as you wrap up the year and prepare for 2026.