Welcome to another inspiring episode of the #Add A Zero Podcast, brought to you by My True North – the UK’s leading ethical business consultancy! In Episode 93, hosts MC and Jay Allen (he/him) dive deep into the game of business, breaking down the seven magical numbers every business owner must understand and influence to create remarkable, sustainable growth.
Whether you’re a seasoned entrepreneur or a growing founder, this episode is packed with actionable insights and profound strategies straight from the minds of those who’ve truly mastered the business game. You’ll discover how high-performing business leaders play by a very different set of rules – and why adopting these principles could revolutionize your results.
🎧 What’s Inside This Episode
Why Business is a Game
Jay Allen shares a powerful story of meeting a 79-year-old billionaire whose business turns over £2 billion a year. Despite his age and challenges, the billionaire is still hooked on “playing the game” – but his version of winning isn’t about chance or luck. It’s about understanding—and influencing—seven essential numbers.
Do You Know the Seven Magical Numbers?
In the world of the super-successful, business outcomes become predictable because they know which numbers to track and exactly how to move them.
Jay reveals these seven magical numbers:
Number of inbound enquiries: Are you measuring how many people reach out to your business—through landing pages, forms, emails, or phone calls?
Conversion rate: How many of those enquiries become customers? Are you tracking this by channel, landing page, or strategy?
Number of customers: The total paying customers in a set period.
Average first-time spend: What’s the value of a customer’s first purchase?
Purchase progression and lifetime value: How do customers’ behaviour and spending change over time?
Cost of goods sold (COGS): What does it actually cost you to deliver your product or service?
Net profit margin: After everything is done, what’s left in profit? How can you influence and predict this?
Strategic Influence vs. Random Effort
Instead of just working harder or relying on luck, Jay explains how elite entrepreneurs develop multiple strategies—174 at last count!—to directly influence these numbers. These aren’t theoretical tips. They’re tried and tested tactics, refined over years of working with more than 120,000 businesses.
Methodology That Works
Jay introduces the award-winning #AddAZERO methodology, a system based on deep research and real-world data that’s consistently delivered a 26% net profit increase on average for clients. Some businesses have even doubled in less than seven months or grown by 250% within three years!
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