Keywords:  entrepreneurship, creative agency, outsourcing, subscription model, digital marketing, PENJI, business development, virtual teams, global workforce, marketing strategies, brand messaging, small business, communication, customer reviews, business growth, simplicity, honesty, client relationships, global business, marketing strategies, communication, leadership, accountability, growth, networking, employee empowerment, written communication, business success, resilience, discomfort Summary:  In this episode, Mitch Beinhaker interviews Jonathan, the co-founder of PENJI, a virtual agency for creatives. They discuss Jonathan's background, his journey into entrepreneurship, and the founding of PENJI. The conversation explores the challenges of hiring, the benefits of outsourcing, and the innovative subscription model that PENJI offers to creatives. Jonathan shares insights on the importance of hard work, the global reach of their services, and the strategies they use for business development. In this conversation, Johnathan discusses the significance of brand messaging for small businesses, emphasizing the need for simplicity and honesty in communication. He highlights the importance of customer reviews and how going above and beyond for clients can lead to positive feedback. The discussion also covers leveraging content for business growth and the challenges of communication in a global business environment. Johnathan stresses that mastering communication is crucial for success and that empowering employees can lead to better outcomes. In this conversation, Johnathan and Mitch explore the critical role of communication in leadership and business success. They discuss the importance of clear communication, both verbal and written, and how it can empower employees to achieve goals creatively. The conversation also touches on the necessity of accountability, learning from mistakes, and the value of networking. Additionally, they emphasize the importance of embracing discomfort as a means of personal and professional growth. Takeaways Hard work is essential for success in business. Outsourcing is crucial for modern businesses. PENJI offers a subscription model for creatives. Hiring can be a complex and challenging process. Building a strong brand message is key to attracting clients. The creative industry is evolving with digital solutions. Global teams can enhance business efficiency. Understanding client needs is vital for service delivery. Networking and relationships are important in business development. Perseverance is a key trait for entrepreneurs. Brand messaging is crucial for standing out in a competitive market. Simplicity in messaging helps customers understand your services better. Honesty and directness in communication build trust with clients. Customer reviews are vital for validating your business's quality. Going above and beyond for clients can lead to more positive reviews. Leveraging content, like podcasts, can enhance customer relationships. Understanding your business goals is essential for long-term success. Effective communication is key to managing a global business. Empowering employees can lead to better results and creativity. Mastering communication can significantly impact business success. Communication is essential for effective leadership. Employees need clear direction to succeed. Written communication helps prevent misunderstandings. Regular updates foster accountability and progress. Embracing discomfort can lead to personal growth. Networking is crucial for career advancement. Learning from mistakes is a key to success. Effective communication can improve relationships. Empowering employees leads to better results. Helping others can lead to personal fulfillment. Titles From Lawn Mowing to Business Success The Evolution of PENJI Outsourcing: The Future of Work Navigating the Creative Industry Building a Global Agency The Power of Subscription Models Sound Bites "We have