You've survived your first year. Now what? How do you break through the growth plateau and scale from 20 properties to 500+?
In Part 2 of my Building It conversation with Dennis Goedheid, founder of Casiola, we dive into the playbook for the scale-up. Dennis reveals his unconventional but brilliant growth hack: buying contracts directly from his competitors.
He gives a step-by-step masterclass on how to find, value, and structure these small acquisition deals—covering everything from asset deals and escrow to the non-compete clauses you need to protect yourself. This is one of the most tactical episodes we've ever done.
SHOW LINKS
Casiola: https://www.casiola.com
Franchise: https://www.casiola.com/franchise/
#DirectBookings #ScalingSmart #AccommodationShow
📋 In this episode, we discuss:
00:00:00 - Intro: Part 2 - After the First Year Failure
00:01:24 - The Founder's Trap: Focusing on Operations Instead of Sales
00:04:28 - Why Founders Get Stuck and Avoid Growth
00:07:41 - A Growth Hack: Buying Contracts From Your Competitors
00:13:21 - The Playbook for Acquiring STR Contracts (A Masterclass)
00:15:00 - Asset Deal vs. Business Purchase: How to Avoid Liability
00:15:40 - The Most Important Clause in a Management Contract
00:17:36 - How to Use an Escrow to Protect Your Acquisition Deal
00:23:39 - The ROI of Buying Contracts vs. Traditional Marketing
00:27:36 - The Pandemic Pivot: De-Risking by Expanding to New Markets
00:30:04 - The Aruba Case Study: From Partnership to 150 Homes in 2 Years
00:35:50 - A Crucial Lesson for Scaling: SIMPLIFY Everything
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Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.
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