The ultimate resource for business owners, leaders, entrepreneurs, and personal development junkies.
This podcast is all about YOU and YOUR success. Bringing the world's best business experts and thought leaders into your environment, giving you the tools and knowledge you need to increase your capability and shape the person you become.
Business Excellence is about taking you to the top of your game and achieving excellence in both business and life.
And we don't just talk the talk – we walk the walk. Powered by ActionCOACH, the World's Number 1 Business Coaching Firm. It’s not about theoretical knowledge – it’s about giving you practical action steps to implement in your business and life right away.
So what are you waiting for? Subscribe to the Business Growth Podcast and enjoy your future success. Prepare to take action, become the person you want to be and attract the business and life you want to have.
Hosted on Acast. See acast.com/privacy for more information.
The ultimate resource for business owners, leaders, entrepreneurs, and personal development junkies.
This podcast is all about YOU and YOUR success. Bringing the world's best business experts and thought leaders into your environment, giving you the tools and knowledge you need to increase your capability and shape the person you become.
Business Excellence is about taking you to the top of your game and achieving excellence in both business and life.
And we don't just talk the talk – we walk the walk. Powered by ActionCOACH, the World's Number 1 Business Coaching Firm. It’s not about theoretical knowledge – it’s about giving you practical action steps to implement in your business and life right away.
So what are you waiting for? Subscribe to the Business Growth Podcast and enjoy your future success. Prepare to take action, become the person you want to be and attract the business and life you want to have.
Hosted on Acast. See acast.com/privacy for more information.
AI-Enhanced Email Marketing: The ROI Revolution with Matthew Montoya | Constant Contact Interview
Most small businesses are leaving money on the table with their email marketing. Matthew Montoya from Constant Contact knows better. In this episode of the Business Growth Podcast, powered by ActionCoach UK, we reveal the strategies that actually work for business owners and entrepreneurs looking to maximise their digital marketing ROI.
Matthew brings 15 years of experience from the world's number one email marketing platform, having taught over 14,000 small businesses face-to-face. His insights? Email marketing delivers £36 return for every £1 spent, with an average 2% conversion rate that outperforms nearly every other marketing channel at a fraction of the cost.
Discover why click-through rate is the ultimate KPI that matters, not open rates. Learn the exact email structure that captures attention in just 9 seconds: no more than 25 lines of text, 3 images maximum, and 3 calls to action. Understand why 80% of your content should educate and only 20% should promote, and how this balance keeps your audience engaged rather than teaching them to ignore you.
Matthew debunks the biggest myth in digital marketing: that email is dead. Despite the flashiness of TikTok and social media, email marketing has thrived for 30 years because it works. The secret? Strategy, segmentation, and understanding that your audience is talking back to you through their behaviour. Are you smart enough to listen?
This episode reveals how AI has transformed email marketing from an eight-hour manual process into a minutes-long strategic exercise. Constant Contact's AI builds entire omnichannel campaigns, identifies target segments, determines optimal send times, and creates content that mirrors your brand voice. The friction that once prevented small businesses from competing with large corporations has been removed.
Learn why you should never buy email lists, how to grow your database organically, and why owning your email contacts gives you control that social media platforms never will. Understand the critical importance of relevance, timing, and personalisation in an era where audiences expect tailored content and have increasingly short attention spans.
Whether you're a small business owner just starting with digital marketing, an entrepreneur looking to optimise your email strategy, or a content creator seeking better engagement, this episode provides the blueprint for email marketing success from real experience growing campaigns to millions of subscribers.
Hosted on Acast. See acast.com/privacy for more information.