Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
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Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
Influencer Marketing Consumer Insights: What can lead to distrust?
The Ad Watchers
26 minutes 14 seconds
3 months ago
Influencer Marketing Consumer Insights: What can lead to distrust?
In 2024, 82% of U.S. marketers used influencer partnerships in ad campaigns at a value of a whopping $24 billion. Influencer marketing is a key cornerstone of marketing campaigns, but how much do consumers trust influencers and influencer marketing? In this episode of Ad Watchers, hosts Annie and Eric are joined by Katie Goldstein of … Continue reading Influencer Marketing Consumer Insights: What can lead to distrust? →
The Ad Watchers
Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
