Is it morally corrupt to need an incentive to show up for your local community or is it just the reality of today’s modern age?
In this episode you get a glimpse into a recently held Group ADDA session where Deepa was in session with Lauren Scott-Harris, founder of the platform Earnt, and an incredible group of leaders all working at engaging people to show up and take action in response to different societal challenges.
What does it take to get people on board? Earnt’s going with the shiny carrot approach by partnering with cool brands and providing often VIP or exclusive access in exchange for local community activation hours.
The discussion wove through all the angles; behaviour science and mental models, storytelling frames, brand greenwashing and societal disconnect. We even got into exploring what we need of each other in order to take an ecosystem approach to championing different kinds of community building. It was a lively discussion and we hope you enjoy this edit.
For more information and to connect with Earnt:
Web: https://earnt.co.uk/
Instagram: https://www.instagram.com/earnt_/
The ADDA is brought to you by The Deep & Meaningful Consultancy.
Host: Deepa Mirchandani
Music: Unreasonable World by Bernard Schimpelsberger (http://www.bernhard.co.at/)
To find out more about the Deep & Meaningful Consultancy, to sign up for our monthly newsletter and also check out our Group ADDA sessions, please check out https://www.deepandmeaningful.co.