In this episode, we break down advanced retargeting strategies for 2025 and explain how businesses can use behavior-based data, personalization, and real-time insights to improve ad performance and ROI. What you’ll learn in this episode: Why retargeting ads are more effective than standard display adsHow behavior-based retargeting improves conversion ratesWays to use real-time data to optimize retargeting campaignsHow custom audiences enable precision targetingWhy personalized ads lead to hig...
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In this episode, we break down advanced retargeting strategies for 2025 and explain how businesses can use behavior-based data, personalization, and real-time insights to improve ad performance and ROI. What you’ll learn in this episode: Why retargeting ads are more effective than standard display adsHow behavior-based retargeting improves conversion ratesWays to use real-time data to optimize retargeting campaignsHow custom audiences enable precision targetingWhy personalized ads lead to hig...
Google Ads Attribution Models Explained, How to Choose the Right One for Better ROI
The AdExpert Podcast
11 minutes
1 month ago
Google Ads Attribution Models Explained, How to Choose the Right One for Better ROI
This episode breaks down the most important Google Ads attribution models so you can understand how each touchpoint contributes to your conversions. You will learn how attribution impacts your budget, campaign performance, and long-term marketing results. In this episode, you will learn: • What Google Ads attribution models are and why they matter for conversions • How last click attribution works and when to use it • Why linear attribution helps you evaluate the full custom...
The AdExpert Podcast
In this episode, we break down advanced retargeting strategies for 2025 and explain how businesses can use behavior-based data, personalization, and real-time insights to improve ad performance and ROI. What you’ll learn in this episode: Why retargeting ads are more effective than standard display adsHow behavior-based retargeting improves conversion ratesWays to use real-time data to optimize retargeting campaignsHow custom audiences enable precision targetingWhy personalized ads lead to hig...
