This episode breaks down the most important digital marketing KPIs you need to track to improve your campaigns and boost ROI. You will learn how each metric shapes your strategy and helps you make smarter, data-driven decisions. What you will learn: • How website traffic reveals audience interest and growth opportunities • Why bounce rate matters for landing page performance • How to use conversion rate to measure ROI and improve results • What CTR tells you about ad and email effectivene...
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This episode breaks down the most important digital marketing KPIs you need to track to improve your campaigns and boost ROI. You will learn how each metric shapes your strategy and helps you make smarter, data-driven decisions. What you will learn: • How website traffic reveals audience interest and growth opportunities • Why bounce rate matters for landing page performance • How to use conversion rate to measure ROI and improve results • What CTR tells you about ad and email effectivene...
How Testing in Google Ads Optimization Boosts CTR, Conversions, and ROI
The AdExpert Podcast
14 minutes
1 month ago
How Testing in Google Ads Optimization Boosts CTR, Conversions, and ROI
Testing is the secret to improving Google Ads performance and maximizing return on investment. In this episode, we break down how smart testing strategies help you move beyond guesswork and make data-driven decisions that deliver real results. Listeners will learn: Why testing is critical for optimizing Google Ads campaignsHow split testing headlines, CTAs, and formats improves ad performanceThe importance of tracking CTR, CPC, and conversion ratesHow landing page tests increase engagement an...
The AdExpert Podcast
This episode breaks down the most important digital marketing KPIs you need to track to improve your campaigns and boost ROI. You will learn how each metric shapes your strategy and helps you make smarter, data-driven decisions. What you will learn: • How website traffic reveals audience interest and growth opportunities • Why bounce rate matters for landing page performance • How to use conversion rate to measure ROI and improve results • What CTR tells you about ad and email effectivene...
