This episode breaks down the most important digital marketing KPIs you need to track to improve your campaigns and boost ROI. You will learn how each metric shapes your strategy and helps you make smarter, data-driven decisions. What you will learn: • How website traffic reveals audience interest and growth opportunities • Why bounce rate matters for landing page performance • How to use conversion rate to measure ROI and improve results • What CTR tells you about ad and email effectivene...
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This episode breaks down the most important digital marketing KPIs you need to track to improve your campaigns and boost ROI. You will learn how each metric shapes your strategy and helps you make smarter, data-driven decisions. What you will learn: • How website traffic reveals audience interest and growth opportunities • Why bounce rate matters for landing page performance • How to use conversion rate to measure ROI and improve results • What CTR tells you about ad and email effectivene...
How to Structure a Perfect Google Ads Campaign: Proven Tips to Boost Relevance, Quality Score, and ROI
The AdExpert Podcast
12 minutes
1 month ago
How to Structure a Perfect Google Ads Campaign: Proven Tips to Boost Relevance, Quality Score, and ROI
Learn how to build a well-structured Google Ads campaign that drives results and reduces wasted spend. This episode breaks down every step of campaign setup, from defining goals to optimizing bids for better performance. You’ll discover how to: Match your campaign type to business goals for higher-intent trafficOrganize campaigns and ad groups to improve ad relevance and managementUse broad, phrase, and exact match keywords effectivelyAdd negative keywords to eliminate irrelevant clicks and s...
The AdExpert Podcast
This episode breaks down the most important digital marketing KPIs you need to track to improve your campaigns and boost ROI. You will learn how each metric shapes your strategy and helps you make smarter, data-driven decisions. What you will learn: • How website traffic reveals audience interest and growth opportunities • Why bounce rate matters for landing page performance • How to use conversion rate to measure ROI and improve results • What CTR tells you about ad and email effectivene...
