“Why are women still wearing shoes designed for men?”
In this episode, I sit down with Lindsay Housman, CEO and founder of Hettas — the first performance footwear brand engineered specifically for women’s biomechanics. If you've ever laced up a pair of runners and felt like something was off, this conversation will hit home.
We talk about how most athletic shoes are still made using men's feet as the default, why that matters for women’s health, and how Lindsay's background in tech, finance, and sport led her to create a company that’s rewriting the rules for women in motion.
This isn’t just about footwear. It’s about equity, injury prevention, and giving women the tools to perform, recover, and thrive — in sport and beyond.
In this episode, you’ll learn:
Why most sports shoes don’t actually fit women’s bodies
The performance gap in gear — and how it’s putting women at risk
How injuries, especially in knees and feet, often trace back to poor shoe design
What goes into engineering shoes for women’s unique needs
How Lindsay’s journey from finance to founder is paving the way for better gear
What “resilience through sport” really means for women and girls
How Hettas is reshaping the future of women’s athletic performance
This episode is for you if…
You’ve ever felt pain or discomfort during or after working out
You’ve had recurring injuries in your knees, feet, or hips
You want to support brands that center women’s health and performance
You believe women deserve more than a “shrink it and pink it” approach to gear
You’re raising or coaching girls in sport and want them to feel confident and strong
Special Offer for Listeners: Use code WOMENSHEALTH20 at www.hettas.com for 20% off your first pair.
📍 Learn more about women’s wellness at advancedwomenshealth.ca
📲 Share this episode or tag me @drsarah_nd — I’d love to hear your thoughts on the future of women’s performance gear.