In part one of this 8-part series I’m talking about the importance of a lead for your business.

And I’m using that as an excuse to summarize the book "Great Leads - The Six Easiest Ways to Start Any Sales Message" by Michael Masterson and John Forde.

As a public listener of my podcast, you get access to this 1st episode today and the last (eighth) episode in one week. If you’d like to listen to all 8 parts, you can join my mobile-learning community and business platform called "naii.io varsity" for free—it’s quick and easy. If you would like to join the varsity, please send an email to v a r s i t y (at) n a i i (dot) i o.

So why bother about leads, right?

Let’s first define what a lead is.

…

Cheers,

- Alex, the Email Copywriter