Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?
In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.
Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades.
PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.
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Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?
In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.
Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades.
PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at Dabur Honey's recent ad film that goes to a great extent to add an inauthentic starting point that pulls down the overall effort.
The Advertiser's Guide to the Galaxy
Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?
In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.
Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades.
PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.
