The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
All content for The Advertising Forum by Marketecture is the property of AdTechGod and Jeremy Bloom and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
AI's Impact on Advertising: Insights of Charlie Neer from MiQ
The Advertising Forum by Marketecture
14 minutes
4 months ago
AI's Impact on Advertising: Insights of Charlie Neer from MiQ
In this episode, Charlie Neer, co-CEO of MiQ, discusses the impact of AI on the advertising industry, focusing on the launch of Sigma, MiQ's AI-powered platform. He highlights the need for centralization in a fragmented industry and emphasizes the importance of human intelligence alongside AI. The conversation explores how MiQ is adapting to AI's rapid growth and the cultural shifts required for successful integration.
Takeaways
MiQ launched Sigma to centralize disparate solutions for clients.
Sigma provides user-friendly access to insights and intelligence.
The platform integrates data from multiple sources for better outcomes.
Commerce intelligence helps clients understand market competition.
The trading agent feature allows real-time campaign adjustments.
MiQ aims to combat industry fragmentation through interoperability.
Human ingenuity and imagination are crucial in AI adoption.
Cultural shifts are necessary for teams to adapt to AI.
MiQ's size allows for a balanced approach to AI integration.
The future of advertising relies on a blend of AI and human intelligence.
Chapters
00:00 Introduction to AI in Advertising
02:55 The Launch of Sigma: MiQ's AI Platform
06:06 Addressing Fragmentation in the Advertising Industry
09:01 The Human Element in AI Adoption
12:07 Conclusion and Future Outlook
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
