The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
Brandon O’Neal (On3) & Stephanie Mazzamaro (Arena Group) on Building Smarter AI Communities
The Advertising Forum by Marketecture
12 minutes
1 week ago
Brandon O’Neal (On3) & Stephanie Mazzamaro (Arena Group) on Building Smarter AI Communities
Jeremy Bloom and AdTechGod engage with guests Brandon O'Neal, Chief Revenue Officer of On3 and Stephanie Mazzamaro, Head of Programmatic, Addressability & Ops of The Arena Group to discuss the evolving landscape of digital media, the importance of community in sports publishing, and the role of innovation in ad tech. They explore how companies like Moola are shaping the future of publishing through data-driven insights and AI, emphasizing the need for meaningful audience engagement and monetization strategies.
Takeaways
Scaling meaningful relationships means focusing on relevance, not just reach.
Encore is a centralized intelligence system that enhances user experiences.
Building community is crucial for sports publishers to thrive.
AI has been a part of the ecosystem for many years.
Moola is innovating in the ad tech space to support publishers.
Mass producing content is ineffective in today's market.
The future of publishing will require hard work and adaptability.
New opportunities for revenue generation are always emerging.
Connecting audience and storytelling is essential for success.
Data-driven insights are key to monetization strategies.
Chapters
00:00 Scaling Meaningful Relationships in Digital Media
03:00 Building Community in Sports Publishing
05:57 Innovations in AdTech and Publisher Collaboration
09:04 The Future of Publishing: Insights and Predictions
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
