The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
Creativity Is the New Performance with Meredith Brace from TripleLift
The Advertising Forum by Marketecture
10 minutes
5 months ago
Creativity Is the New Performance with Meredith Brace from TripleLift
In this episode sponsored by TripleLift, Meredith Brace, CMO of TripleLift, discusses the vital role of creativity in advertising, particularly in the context of commerce and CTV. She shares her journey to TripleLift, emphasizing the importance of working with inspiring people and fostering a creative-first culture. The conversation explores the balance between data-driven strategies and compelling storytelling, the need for collaboration between creative and tech teams, and the challenges of dynamic creative supply partnerships. Ultimately, Meredith advocates for a shift in the perception of programmatic advertising to highlight its creative potential.
Takeaways
Creativity is critical to our successes in industry.
The intersection of creativity and commerce presents growth opportunities.
Joining a company is about the people and their enthusiasm.
Creative-first mentality is essential for impactful advertising.
Advertising should never be one size fits all.
Data should enhance creative messaging, not replace it.
Collaboration between creative and tech teams is vital.
Dynamic creative supply partnerships can be fragmented.
Scaling high impact creative is a key focus.
Changing perceptions of programmatic to be more creative is necessary.
Chapters
00:00 The Importance of Creativity in Advertising
02:47 Joining TripleLift: A Personal and Professional Journey
04:17 Balancing Data-Driven Approaches with Creative Messaging
06:19 Adapting to Commerce and CTV: Strategies for Success
07:44 Fostering Collaboration Between Creative and Tech Teams
09:17 Challenges in Dynamic Creative Supply Partnerships
10:15 Shifting Perceptions: The Creative SSP Vision.
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
