The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
All content for The Advertising Forum by Marketecture is the property of AdTechGod and Jeremy Bloom and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
From Tool to Strategy: AI’s Rising Role in Advertising with Keith Roberson, Chief Innovation Officer at Annalect
The Advertising Forum by Marketecture
14 minutes
3 months ago
From Tool to Strategy: AI’s Rising Role in Advertising with Keith Roberson, Chief Innovation Officer at Annalect
In this episode of the Advertising Forum sponsored by MiQ, Keith Roberson, Chief Innovation Officer at Annalect discusses the transformative role of AI in the advertising industry. He highlights how AI is shifting from a background tool to a central element in driving data-led strategies and enhancing workflow efficiency. Keith shares insights on the tools his team uses, the misconceptions surrounding AI's role in agencies, and how AI can lead to cost savings and improved business outcomes through better data management and strategic experimentation.
Takeaways
AI has been a part of the advertising landscape for 15 years.
Clients are increasingly seeking data-led strategies.
AI is not just about efficiency; it's about strategic refinement.
The interoperability of AI tools is crucial for effective solutions.
AI can enhance data accessibility for non-technical teams.
Daily reporting can unlock deeper strategic conversations.
Data quality is foundational for effective AI implementation.
Experimentation with AI can lead to competitive advantages.
AI helps in organizing and characterizing taxonomies for better insights.
The future of advertising relies on AI-driven innovations.
Chapters
00:00 The Role of AI in Advertising Today
02:09 AI Tools and Their Impact on Workflow
05:45 Misconceptions About AI in Agencies
08:32 Cost Efficiency and Time Savings with AI
10:52 Balancing Experimentation and Business Outcomes
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
