The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
How AI and Simplified Tech Stacks Are Powering Publisher Monetization with Freestar and Mula
The Advertising Forum by Marketecture
12 minutes
1 month ago
How AI and Simplified Tech Stacks Are Powering Publisher Monetization with Freestar and Mula
Heather Carver, Chief Revenue Officer at Freestar, discusses the importance of leveraging data insights for publishers, the role of AI in enhancing user engagement, and the need for simplifying tech stacks. She emphasizes the significance of metrics like RPS and RPM in driving monetization strategies and highlights the potential of integrating technologies to create personalized user experiences.
Takeaways
Data is only valuable if it leads to actionable insights.
AI can be a powerful tool for publishers if used correctly.
Personalized content can increase user engagement and dwell time.
Simplifying tech stacks allows publishers to focus on quality content.
Constant testing and measuring are essential for optimizing ad placements.
RPS is a key metric for understanding user engagement and monetization.
Publishers should prioritize user experience over short-term revenue gains.
Integrating technologies can enhance monetization efforts for publishers.
Fighting AI with AI can improve user experiences and retention.
Building a strong brand can lead to more organic traffic.
Chapters
00:00 Introduction to Agentic Monetization
03:06 Harnessing Data for Publisher Success
05:53 Simplifying Tech Stacks for Publishers
08:42 Understanding RPS and RPM Metrics
11:55 The Future of Monetization with AI
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
