The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
Jason White on Reinventing Digital Monetization: Inside Mula’s Agentic Future
The Advertising Forum by Marketecture
14 minutes
2 weeks ago
Jason White on Reinventing Digital Monetization: Inside Mula’s Agentic Future
Jason White, CEO of Mula, discusses the concept of agentic monetization and the evolution of digital content monetization. He highlights the importance of data in creating personalized user experiences and the need for digital media publishers to adapt to changing market dynamics. The conversation explores the challenges faced by publishers and the potential for technology to enhance content delivery and audience engagement.
Takeaways
Agentic monetization is a hot topic in the market.
Digital media publishers have relied on free traffic for too long.
Personalization is crucial for user engagement.
Data density can predict user behavior effectively.
The evolution of technology is reshaping digital media.
Publishers must adapt to become more like marketers.
Content syndication can enhance audience reach.
Doom scrolling reflects user engagement patterns.
The future of digital media is about improving user experiences.
A significant transition is underway in the digital landscape.
Chapters
00:00 Introduction to Agentic Monetization
02:59 The Evolution of Digital Content Monetization
06:05 The Power of Data in Personalization
08:58 Mula's Vision and Future of Digital Media
12:04 The Future of Digital Media Publishers
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
