The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
Not Just TV Anymore- Storytelling That Converts with Vinny Rinaldi from The Hershey Company
The Advertising Forum by Marketecture
10 minutes
6 months ago
Not Just TV Anymore- Storytelling That Converts with Vinny Rinaldi from The Hershey Company
In this episode, Vinny Rinaldi, Vice President of Media and Marketing Technology at Hershey, discusses the evolution of creative storytelling in Connected TV (CTV) compared to traditional television. He emphasizes the importance of data and technology in creating personalized and interactive advertising experiences. Vinny shares insights on innovative ad formats, the balance between creativity and measurable impact, and the future of adaptive creative strategies that enhance brand presence without interrupting viewer engagement.
Takeaways
Creative storytelling is evolving with CTV.
Traditional TV was always the same message to everybody.
We can design ads for personalized moments.
Innovative ad formats help us stand out.
The best creative today is designed to perform.
Distinctiveness over ubiquity is our priority.
We're not just chasing the impression anymore.
Adaptive creative at scale is the future.
Seamless connection and conversion opportunities are key.
The hero spot isn't dead, just part of a broader system.
Chapters
00:00 The Evolution of Creative Storytelling in CTV
03:04 Innovative Ad Formats and Brand Integration
05:45 Balancing Creativity with Measurable Impact
09:01 The Future of Adaptive Creative and Brand Presence
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
