The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
Personalized Paths in Retail Media with James Trott
The Advertising Forum by Marketecture
14 minutes
6 months ago
Personalized Paths in Retail Media with James Trott
In this episode sponsored by TripleLift, James Trott, Senior Director of Global Addressable Media at Coca-Cola, discusses the growth of retail media networks and their benefits for consumers, retailers, and advertisers. He emphasizes the importance of dynamic creative and personalization in advertising, as well as the need for effective campaign performance analysis. James also shares insights on the future of creative advertising, focusing on individual preferences and tailored messaging.
Takeaways
Retail media networks benefit all stakeholders involved.
Consumers enjoy loyalty schemes powered by data.
Dynamic creative formats improve message delivery.
Personalized messaging leads to better consumer responses.
Campaign performance issues are often straightforward to identify.
Programmatic advertising is essential for accessing quality media.
Understanding the supply chain is crucial for success.
The future of creative will focus on individual preferences.
Customization in advertising will become more tailored and unique.
Effective campaign analysis is key to optimizing performance.
Chapters
00:00 Introduction to Retail Media and Coca-Cola's Role
03:00 The Benefits of Retail Media Networks
05:58 Dynamic Creative and Personalization Strategies
09:08 Analyzing Campaign Performance and Optimization
11:57 The Future of Creative Advertising
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
