The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
Privacy-Proof Monetization: Inside Intent IQ + Start.io’s Strategy
The Advertising Forum by Marketecture
10 minutes
7 months ago
Privacy-Proof Monetization: Inside Intent IQ + Start.io’s Strategy
In this episode sponsored by Intent IQ , the conversation revolves around identity solutions in advertising, focusing on the collaboration between Intent IQ and Start.io. The discussion highlights the challenges faced by publishers in the current advertising landscape, including privacy regulations and the disappearance of third-party cookies. Both Roy Shkedi and Gil Dudkiewicz emphasize the importance of understanding user identity and maintaining privacy while enhancing monetization and audience insights for publishers. The episode concludes with a commitment to continuous compliance with evolving regulations.
Takeaways
Intent IQ has been addressing identity challenges for over 15 years.
Consumer consent is central to advertising practices.
Publishers excel at content creation but need help with compliance.
Targeted advertising significantly boosts publisher revenue.
The partnership between Intent IQ and Start.io enhances user identification.
Privacy regulations are constantly evolving and must be monitored.
Location data has become a significant privacy concern.
Publishers trust Start.io to navigate complex regulations.
The collaboration aims to merge web and in-app advertising.
Maintaining user choice is crucial for effective advertising.
Chapters
00:00 Introduction to Identity Solutions in Advertising
02:50 Challenges in the Advertising Landscape
06:00 Enhancing Monetization and Audience Insights
09:00 Maintaining Privacy in Data Utilization
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
