The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
The Streaming Playbook: Agility, Partnerships, and Content with Philo’s Reed Barker
The Advertising Forum by Marketecture
10 minutes
1 month ago
The Streaming Playbook: Agility, Partnerships, and Content with Philo’s Reed Barker
In this episode, Reed Barker, head of advertising at Philo discusses streaming TV. He emphasizes the importance of nimbleness, partnerships, and a focus on content. He shares insights on how Philo differentiates itself in the market and the strategies that have contributed to its success in the competitive streaming environment.
Takeaways
Philo targets audiences seeking affordable lifestyle and entertainment content.
The platform allows users to watch content without a subscription through FAST channels.
Philo's nimbleness comes from being a small, independent company with a proprietary tech stack.
The shift to programmatic advertising has changed the monetization landscape for streaming services.
Partnerships are prioritized based on feedback from the demand community.
Listening to partners' pain points is crucial for building effective solutions.
Content simplicity is key for consumer engagement in streaming.
The speed of content discovery impacts user satisfaction.
Television remains a dynamic and unpredictable industry.
Curiosity and fun are essential elements in the streaming business.
Chapters
00:00 Introduction to Streaming and Philo's Strategy
02:51 The Importance of Nimbleness in Streaming
05:56 Building Partnerships in the Streaming Ecosystem
09:01 The Unchanging Rule of Streaming Success
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
