The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
All content for The Advertising Forum by Marketecture is the property of AdTechGod and Jeremy Bloom and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
Unlocking Publisher Power: Identity, Data & the Future of Monetization
The Advertising Forum by Marketecture
11 minutes
6 months ago
Unlocking Publisher Power: Identity, Data & the Future of Monetization
In this episode sponsored by Intent IQ, the discussion revolves around the challenges and opportunities in the advertising industry, particularly focusing on identity solutions for publishers. Gil Dudkiewicz and Roy Shkedi share insights on how publishers can unlock value through innovative partnerships and technology. They emphasize the importance of collaboration, transparency, and leveraging first-party data to enhance monetization strategies. The conversation also touches on the future of publisher monetization and the critical role of identity solutions in navigating the evolving digital landscape.
Takeaways
The industry can measure almost everything, leading to significant insights
Publishers can see revenue increases ranging from 10% to 150%.
Innovation is key for smaller companies to compete with giants.
Successful identity solutions require collaboration between partners.
Publishers need to invest time and resources in partnerships.
Transparency and communication are crucial for successful collaborations.
Leveraging first-party data is essential for competing with larger platforms.
The future of monetization lies in omnichannel strategies.
Compliance with regulations is an ongoing process for publishers.
Choosing the right partners can empower publishers to control their future.
Chapters
00:00 Unlocking Value for Publishers
02:46 Differentiation in Identity Solutions
05:59 Building Successful Partnerships
09:09 Future of Publisher Monetization
12:00 Parting Thoughts and Conclusion
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
