The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
Unlocking the Power of Live Events with Katie Johnson
The Advertising Forum by Marketecture
8 minutes
1 month ago
Unlocking the Power of Live Events with Katie Johnson
In this episode of The Advertising Forum, sponsored by Freewheel, Katie Johnson, Senior Programmatic Director at New Engen, Inc. discusses the impact of live events and programmatic advertising. She highlights the importance of live sports and events for brands, the role of data in targeting audiences, and how Freewheel is helping clients navigate the complexities of connected television.
Takeaways
Live sports are a significant part of prime time TV.
Cultural relevance is key in audience engagement.
Targeting strategies have evolved beyond broad approaches.
Data allows for specific targeting in sports marketing.
Understanding consumer affinities is crucial for effective marketing.
Live events create shared experiences for audiences.
Marketing can be tailored to specific leagues and sports.
The importance of being present in front of the right audience.
Consumer behavior insights drive marketing strategies.
Live sports provide unique opportunities for engagement.
Chapters
00:01 Introduction
00:10 Guest Introduction
00:24 The Power of Live Beyond the Super Bowl
01:56 Why Live Matters for Smaller Brands
02:54 The Role of Programmatic Advertising
04:22 Partnering with Freewheel
05:24 Common Advertiser Concerns
06:52 Shifting Budgets Toward CTV
08:09 Closing Remarks
The Advertising Forum by Marketecture
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, we can create a brighter future for advertising. To learn more about The AdTech Forum contact us at www.theadvertisingforum.com
